{"id":1358,"date":"2016-07-13T14:31:48","date_gmt":"2016-07-13T19:31:48","guid":{"rendered":"https:\/\/questrmg.com\/?p=1358"},"modified":"2020-01-29T10:49:02","modified_gmt":"2020-01-29T16:49:02","slug":"sustainable-brands-outperform-others","status":"publish","type":"post","link":"https:\/\/questrmg.com\/sustainable-brands-outperform-others\/","title":{"rendered":"Sustainable Brands Outperform Others"},"content":{"rendered":"<p>While a variety of factors influence consumer buying habits, one key metric is proving to be increasingly more important to shoppers &#8211; sustainability. Brands that marketed their sustainable efforts in 2014 saw increased sales at higher rates than others according to the <a href=\"https:\/\/www.nielsen.com\/content\/dam\/nielsenglobal\/dk\/docs\/global-sustainability-report-oct-2015.pdf\">2015 Nielsen Global Corporate Sustainability Report.<\/a>\u00a0Sales from brands with a demonstrated commitment to sustainability saw growth of\u00a0more than 4%, while others\u00a0grew less than 1%.<\/p>\n<p>Specific products and offerings do not necessarily have to be\u00a0sustainable in nature for brands themselves to be viewed as sustainable in the public eye. A corporate commitment to environmental and\/or community values plays an important role in consumer perception.<\/p>\n<h2>Two-thirds of consumers are willing to pay more for sustainable brands<\/h2>\n<blockquote><p>Among the 66% of global respondents willing to pay more, over 50% of them are influenced by key sustainability factors, such as a product being made from fresh, natural and\/or organic ingredients (69%), a company being environmentally friendly (58%), and company being known for its commitment to social value (56%). Sales, and coupons didn\u2019t even make the top five. For this group, personal values are more important than personal benefits, such as cost or convenience. &#8211;\u00a02015 Nielsen Global Corporate Sustainability Report.<\/p><\/blockquote>\n<p>Age plays a role in the willingness to pay more for sustainable products as well. Of consumers under the age of 20, know as Generation Z, 72% are willing to pay extra for sustainable offerings. This number has increased from 55% in 2014. Comparably, almost three-out-of-four Millennials are willing to pay more. More than half (51%) of Baby Boomers are also willing to spend\u00a0more for sustainable brands.<\/p>\n<p>\u201cConsumer brands that haven\u2019t embraced sustainability are at risk on many fronts,\u201d says Carol Gstalder, SVP, Reputation &amp; Public Relations Solutions for Nielsen. \u201cSocial responsibility is a critical part of proactive reputation management. And companies with strong reputations outperform others when it comes to attracting top talent, investors, community partners, and most of all consumers.\u201d<\/p>\n<p>Quest can help your company develop\u00a0and\u00a0implement a customized\u00a0<a href=\"https:\/\/questrmg.com\/services\/\">sustainability<\/a> strategy to\u00a0reduce your carbon footprint. To start building your sustainable brand today,\u00a0<a href=\"https:\/\/questrmg.com\/contact\/\">contact <\/a>Quest.<\/p>\n<p><em>Image credit:\u00a0Looker_Studio\/Shutterstock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While a variety of factors influence consumer buying habits, one key metric is proving to be increasingly more important to shoppers &#8211; sustainability. Brands that marketed their sustainable efforts in 2014 saw increased sales at higher rates than others according to the 2015 Nielsen Global Corporate Sustainability Report.\u00a0Sales from brands with a demonstrated commitment to&hellip;<\/p>\n","protected":false},"author":21,"featured_media":1359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[49],"class_list":["post-1358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/posts\/1358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/comments?post=1358"}],"version-history":[{"count":0,"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/posts\/1358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/media\/1359"}],"wp:attachment":[{"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/media?parent=1358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/categories?post=1358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/questrmg.com\/wp-json\/wp\/v2\/tags?post=1358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}